Toronto · Forward Deployed Prototype Lead Engineer at Diabsolut
I'm Shmuel. I help Salesforce teams test an idea before they commit to it, by building a working POC fast with AI tools that actually earn their place. Outside work I make things and see what else the homelab can do.
Relationships > transactions.
Say hello if you'd like to talk through an idea, even a rough one.
Recently
On the workbench
01 / Salesforce · POC tooling
An AI-assisted Salesforce proof of concept (POC) workbench connecting development, testing, setup, and handoff around a bounded question.
Workflow design, tool integration, and documentation
Open the story & preparation sheet →Can someone else run it, explain it, and understand its limits?
02 / AI · Configuration & integration
Configuring a Salesforce-focused assistant around a narrower brief, inspectable work, and a human review boundary.
Configured and integrated third-party tools
Read the story →What must a person check before this suggestion becomes a change?
03 / Self-hosting · Everyday learning
Running my own services is a way to learn about maintenance, recovery, and the small conveniences worth looking after.
Configured, integrated, and operated
Read the story →If I change this today, how do I get back to yesterday?
04 / iPhone & iPad · Native app
A native iPhone and iPad app for following a live game or a news story alongside the conversation about it.
Product direction and build, with Hermes, my AI agent
Read the story →
What are the voices I follow saying about this, right now?
Outside the job description
Sometimes being interested is enough of a reason.
Self-hosted photos, monitoring, automation, and the care that keeps them useful. This is a personal learning space.
Come down the rabbit hole →A little background
Husband, dad, cancer survivor. Still curious.
I'm Shmuel, based in Toronto. My background is in Child and Youth Work, followed by roles in telecom, retail, commerce software, and Salesforce. It isn't a straight line on a resume, but those are all parts of my working life, not a preamble to the technical bit.
Today I'm the Forward Deployed Prototype Lead Engineer at Diabsolut, building Salesforce POCs and tools around the tasks people need to do. I build with AI tools as a core part of how I work, from the first sketch to a tested handoff.
I'm a husband, father, and cancer survivor. Outside work, I spend time with my family, follow sports, and tinker with my homelab. Learning and teaching still matter to me. I like figuring something out, then finding a way to explain it without making someone feel they should already know.
The path so far
not a straight line,
on purpose
Current
Diabsolut
Customer discovery and Salesforce POCs.
2026
Salesforce
Data quality and customer experience for growing companies.
2024 to 2026
Salesforce
Small and midsized healthcare and life sciences organizations.
2024
Carbon6
Software for e-commerce sellers.
2022 to 2024
Lightspeed Commerce
Commerce software for retailers and restaurants.
2014 to 2022
Virgin Plus, Bell, and Enjoy Technology
From sales rep to multi-location leader, coaching teams across Ontario.
Writing
What a POC can help you learn, and what it cannot prove.
Shared definitions, ownership, and the decisions data supports.
Choosing a next step with a clear purpose and an owner.